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Öffentliche Kommunikation im digitalen Zeitalter

Öffentliche Kommunikation im digitalen Zeitalter

Alexander Godulla

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Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Estudios de comunicación
ISBN:
9783658141912
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Sobre IBD

Basierend auf einer qualitativen Auswertung einschlägiger Kommunikationsmodelle entwickelt dieses Buch vor dem Hintergrund der Digitalisierung ein integratives Modell öffentlicher Kommunikation, das tradierte und aktuelle Kommunikationsformen in einem gemeinsamen Bezugsrahmen abbildet. Da das neue Modell evolutionär aus vorhandenen Entwürfen entwickelt worden ist, vereint es Fachgeschichte und Kommunikationstheorie zu einer neuen konzeptionellen Einheit. 

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