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O poder persuasivo da modalidade no discurso político

O poder persuasivo da modalidade no discurso político

Wajih Hammami

82,46 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Política y gobierno
ISBN:
9786208349059
82,46 €
IVA incluido
Disponible

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Sobre IBD

A propagação da COVID-19 teve um impacto profundo na influência do discurso público e das prioridades políticas durante a campanha presidencial de 2020. Esta dissertação tem como objetivo examinar até que ponto a implantação da modalidade pelo presidente Joe Biden em seus tweets sobre a COVID-19 moldou o sentimento público e as taxas de vacinação nos Estados Unidos. Com base em um extenso conjunto de dados de 4.057 tweets da conta X oficial do presidente Biden entre 1º de janeiro de 2020 e 31 de dezembro de 2021, este estudo aplicou uma estrutura de análise de conteúdo integrativa, enfatizando o uso de verbos modais epistêmicos e deônticos. A análise revelou temas proeminentes, como medidas de saúde pública, envolvimento comunitário, consequências para a saúde, consequências económicas e avanços científicos. Verbos modais como WILL, NEED TO e HAVE TO surgiram como ferramentas linguísticas essenciais para criar confiança, recomendar protocolos de saúde e mobilizar esforços colectivos, moldando atitudes e respostas à epidemia. O teste de correlação de Spearman mostrou associações positivas entre o uso do modal, métricas de engajamento nas redes sociais e taxas de vacinação. Também ressaltou a importância do uso da modalidade pelo presidente Biden para expressar seu posicionamento político.

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