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O papel do planeamento estratégico no desempenho dos hotéis familiares

O papel do planeamento estratégico no desempenho dos hotéis familiares

Christine Mwamisha

42,79 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207446803
42,79 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

A indústria hoteleira desempenha um papel fundamental na manutenção dos meios de subsistência de aproximadamente 1,3 milhões de quenianos que vivem no condado costeiro do Quénia, Mombaça. As empresas hoteleiras são uma fonte de emprego e de geração de rendimentos para os residentes do condado de Mombaça. No entanto, a maioria dos hotéis adoptou o modelo de empresa familiar, sendo os hotéis geridos por membros da família e não por gestores profissionais. Esta abordagem limita o desempenho dos hotéis e, por conseguinte, constitui uma ameaça à sua sustentabilidade. Este estudo procurou determinar o papel do planeamento estratégico no desempenho das empresas hoteleiras familiares em Mombaça.

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