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O Neuromarketing e a Hipervulnerabilidade dos Consumidores

O Neuromarketing e a Hipervulnerabilidade dos Consumidores

Ana Clara Suzart Lopes da Silva

10,40 €
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Editorial:
Editora Dialetica
Año de edición:
2019
Materia
Programación neurolingüística (PNL)
ISBN:
9786587401720
10,40 €
IVA incluido
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Sobre IBD

Na sociedade de consumo, os fornecedores, percebendo a insuficiência do marketing para compreender amplamente as perspectivas do comportamento do consumidor, começaram a investir no neuromarketing, ferramenta que parte da análise do sistema cerebral humano para desenvolver estratégias que estimulem de forma multissensorial os indivíduos e influenciem na decisão final de compra, o que potencializa a sua fragilidade. O objetivo desta obra é compreender os aspectos gerais, a origem, as características e as estratégias deste instrumento, bem como analisar a hipervulnerabilidade dos sujeitos diante desse fenômeno e examinar as normas constitucionais, legais e autorregulamentares brasileiras relacionadas ao tema. 10

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