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Nutzung und Wirkung interaktiver Werbung

Nutzung und Wirkung interaktiver Werbung

Petja Heimbach

72,31 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Gestión y técnicas de gestión
ISBN:
9783824473687
72,31 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Petja Heimbach entwickelt ein Wirkungsmodell interaktiver Werbung. In einer Studie analysiert er Blickverhalten und Wahrnehmung anhand ausgewählter Internetseiten und zeigt Verhaltensmuster und Blickverläufe von Nutzern auf.

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