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Валидность пунктов анкеты

Валидность пунктов анкеты

Альдо Шимоя / Рожерио Т. Лисбоа / Сержио А Фариа Саллес

43,69 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Música
ISBN:
9786207705610
43,69 €
IVA incluido
Disponible

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Sobre IBD

Эта книга посвящена анализу валидности пунктов анкеты для оценки супермаркетов с точки зрения их клиентов. Для создания анкеты были отобраны 24 оценочных пункта, относящихся к услугам супермаркетов, на которые отвечали клиенты исследуемых заведений, оценивая каждый пункт как существенный, важный, но не существенный или несущественный. Применяя метод Лоуша, можно было подтвердить или исключить пункты из анкеты в соответствии с восприятием респондентов.

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