Маркетинг, социальные сети и потребление

Маркетинг, социальные сети и потребление

Д Х. Л. Царвалхо / Ребеца Ф. Фигуеира / Яннине П. Оливеира

54,44 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786207863570
54,44 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Donde los libros
  • Librería Kolima (Madrid)
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Sobre IBD

Потребление через онлайн-платформы растет с каждым годом во всем мире. Совершение покупки с помощью смартфона, социальной сети и цифрового способа оплаты стало реальностью для тысяч людей. В связи с этим предпринимателям важно понимать, какие из основных стратегий, применяемых в социальных сетях, наиболее эффективны для увеличения продаж и удовлетворения потребностей потребителей. Исходя из этого, в данной книге рассматривается теория цифрового маркетинга, привычки онлайн-потребителей и основные стратегии, применяемые в социальной сети Instagram.

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