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Newspapers

Newspapers

P. Hendriks

169,56 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Gestión y técnicas de gestión
ISBN:
9780792356080

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Sobre IBD

Preface. 1. The Newspaper Industry in a State of Flux. 2. The Economic Fundamentals of Newspaper Publishing. 3. The Industrial Context of Newspaper Firms. 4. Vertical Integration and Horizontal Mergers and Acquisitions. 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation. 6. Change of the Newspaper Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices: A. Data Gathering. B. Topic List Interviews C. Economies of Scale: An Empirical Investigation in The Netherlands. D. Local Newspaper Markets in The Netherlands. E. Minimum Efficient Scale in The Netherlands. F. Diversification of Newspaper Companies. G. Interview Extracts.

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