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Neuronale Netze Im Marketing-Management

Neuronale Netze Im Marketing-Management

 

72,30 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Gestión y técnicas de gestión
ISBN:
9783409216739
72,30 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
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Sobre IBD

Wiedmann/Buckler stellen Möglichkeiten des Einsatzes Neuronaler Netze im Marketing-Management auf der Basis interessanter Softwarelösungen vor. Der Leser erhält einen komprimierten Überblick über alle relevanten methodischen Ansätze, Software- und Lösungsanbieter. Die 2. Auflage wurde überarbeitet und um neue Verfahren aus der Methodenforschung sowie die NEUSREL-Analyse erweitert.

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