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Neuroeconomics, Judgment, and Decision Making

Neuroeconomics, Judgment, and Decision Making

 

301,56 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9781848726598

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This book applies cognitive and social psychological principles of decision-making to behavioral economics, reviews their neurological bases, and applies the findings to individual financial decisions, group interactions, and public policy.

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