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Nation Branding in Non-Western Societies

Nation Branding in Non-Western Societies

Shantanu Chakrabarti

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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9781032969008

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  • Librería Samer Atenea
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Sobre IBD

The present work focuses on two concepts: ’nation branding’ and ’civilisation state’ and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of ’civilisation state,’ its association with the strong urge for autonomy, and India’s status in global affairs.

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