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Nation Branding in Europe

Nation Branding in Europe

João Freire

38,68 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Política y gobierno
ISBN:
9780367540142
38,68 €
IVA incluido
Disponible

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Sobre IBD

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

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