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Nachhaltiges Produktmanagement

Nachhaltiges Produktmanagement

Brigitte Biermann / Rainer Erne

59,70 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Economía del desarrollo y economías emergentes
ISBN:
9783658311292
59,70 €
IVA incluido
Disponible

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Sobre IBD

Das Fachbuch beleuchtet das Thema Nachhaltiges Produktmanagement aus zwei verschiedenen Perspektiven: Zum einen aus der Sicht des Produktmanagements und zum anderen aus der Sicht des Nachhaltigkeitsmanagements. Es spricht damit Interessierte und Experten beider Unternehmensbereiche an.Nach der Darstellung der zentralen Begriffe und Konzepte des Produktmanagements einerseits und der Nachhaltigkeit andererseits anhand von zwei durchgängigen Fallbeispielen werden im dritten Teil Ankerpunkte für eine Integration identifiziert. Die Autoren behandeln dabei auch Themen, die bisher einer Integration beider Aspekte entgegenstehen und zukünftig geklärt werden müssen.Alltagstaugliche Beispiele aus zwei unterschiedlichen Branchen zeigen auf, wie es möglich ist, Nachhaltigkeitsaspekte in das Produktmanagement zu integrieren.

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