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Multiple Wettbewerbsreaktionen im Produktmanagement

Multiple Wettbewerbsreaktionen im Produktmanagement

Ralf Wagner

72,55 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Obras de teatro, textos teatrales
ISBN:
9783824473311
72,55 €
IVA incluido
Disponible

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Sobre IBD

Ralf Wagner untersucht die Bedingungen multipler Wettbewerbsreaktionen anhand statistischer Tests und entwickelt ein stochastisches Modell des simultanen Einsatzes unterschiedlicher Instrumente im Sinne eines Promotion- oder Marketing-Mix.

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