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Multinationale Unternehmen und die 'Base of the Pyramid'

Multinationale Unternehmen und die 'Base of the Pyramid'

Rüdiger Hahn

78,56 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Gestión y técnicas de gestión
ISBN:
9783834916433
78,56 €
IVA incluido
Disponible

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Sobre IBD

Rüdiger Hahn diskutiert mit dem Ansatz „Base of the Pyramid' Geschäftsmodelle, die die „Ärmsten der Armen' in effiziente Marktstrukturen und unternehmerische Wertschöpfungsketten einbinden sollen. Er untersucht, ob und wie solche Geschäftsmodelle entwicklungs- und nachhaltigkeitsfördernd sind, und setzt sich intensiv mit der aktuellen Diskussion um Corporate Citizenship und Corporate Responsibility auseinander.

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