Multinational Retailers and Consumers in China

Multinational Retailers and Consumers in China

Jos Gamble

65,04 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
ISBN:
9780230545526

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This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

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