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Multimodality and Genre

Multimodality and Genre

John Bateman

132,59 €
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Lingüistica
ISBN:
9780230002562

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Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

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