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Multimediale Telepräsenz im Marketing

Multimediale Telepräsenz im Marketing

Marc Meissner

72,31 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Obras de teatro, textos teatrales
ISBN:
9783824476572
72,31 €
IVA incluido
Disponible

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Sobre IBD

Marc Meissner zeigt anhand zahlreicher praxisrelevanter Beispiele Ansatzpunkte des Einsatzes der Telepräsenz im integrierten Marketing auf und analysiert - basierend auf einer Befragung von Automobilherstellern und -zulieferern - seine Determinanten und Wirkungen in Unternehmen.

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