MS-61 Consumer Behaviour

MS-61 Consumer Behaviour

Gullybaba.com Panel

16,55 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
2022
ISBN:
9789355544315
16,55 €
IVA incluido
Disponible

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Sobre IBD

MS-61 Consumer BehaviourTopics CoveredBlock 1 - Consumer Behaviour - Issues and ConceptsUnit 1 - Consumer Behaviour - Nature, Scope and ApplicationsUnit 2 - Consumer Behaviour and Lifestyle MarketingUnit 3 - Organisational Buying BehaviourBlock 2 - Individual Influences on Buying BehaviourUnit 1 - PerceptionsUnit 2 - Consumer Motivation and InvolvementUnit 3 - Attitude and Attitude ChangeUnit 4 - Learning and MemoryUnit 5 - Personality and Self-ConceptBlock 3 - Group Influences on Consumer BehaviourUnit 1 - Reference Group Influence and Group DynamicsUnit 2 - Family Buying Influences, Family Life Cycle and Buying RolesUnit 3 - Culture and Subculture influencesBlock 4 - The Buying ProcessUnit 1 - Problem Recognition and Information Search BehaviourUnit 2 - Information ProcessingUnit 3 - Alternative Evaluation in Buying DecisionsUnit 4 - Purchase Process & Post-Purchase BehaviourBlock 5 - Modelling Buyer BehaviourUnit 1 - Early ModelsUnit 2 - Howard Sheth ModelUnit 3 - Recent Developments in Modelling Consumer BehaviourTotal Question Papers Solved-0, Unsolved-4June (2020-2021)December (2020-2021)

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