MS-06 Marketing for Managers

MS-06 Marketing for Managers

Sanjay Kumar Pathak

27,01 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
2001
ISBN:
9788189086701
27,01 €
IVA incluido
Disponible

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Sobre IBD

MS-06 Marketing for ManagersBlock 1 - Marketing and its ApplicationsIntroduction to MarketingMarketing in Developing EconomyMarketing of ServicesBlock 2 - Marketing Planning and OrganisationPlanning Marketing MixMarketing SegmentationMarketing OrganizationMarketing Research and its ApplicationBlock 3 - Understanding ConsumersDeteminants of Consumer BehaviourModels of Consumer BehaviourIndian Consumer EnvironmentBlock 4 - Product ManagementProduct Decisions and StrategiesProduct Life Cycle and New Product DevelopmentBranding and Packaging DecisionsBlock 5 - Pricing and Promotion StrategyPricing Policies and PracticesMarketing CommunicationsAdvertising and PublicityPersonal Selling and Sales PromotionBlock 6 - Distribution and Public PolicySales ForecastingDistribution StrategiesManaging Sales PersonnelMarketing and Public PolicyCyber MarketingTotal-35, Solved-15, Unsolved-20June (2003-2019)December (2002-2019)

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