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Moderating Focus Groups

Moderating Focus Groups

Thomas L. Greenbaum

327,14 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
1999
Materia
Ética empresarial y responsabilidad social
ISBN:
9780761920434

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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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