Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Modelos Causales y Estratégicos en Marketing de Destinos Turísticos
Modelos Causales y Estratégicos en Marketing de Destinos Turísticos

Modelos Causales y Estratégicos en Marketing de Destinos Turísticos

Ernesto Cantillo / Weimar Ardila / Winston Fontalvo

72,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786200011190
72,20 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

El libro 'Modelos Causales y Estratégicos en Marketing de Destinos Turísticos: Estudios de Casos para el Caribe Colombiano' explora estrategias innovadoras y métodos analíticos aplicados al sector turístico, con especial énfasis en la región del Caribe colombiano. A lo largo de sus capítulos, los autores presentan investigaciones y análisis enfocados en el diseño de plataformas de marketing digital, la evaluación de factores que impactan el turismo en esta región, y estrategias específicas para posicionar destinos como Barranquilla. Además, se examinan los efectos de plataformas en línea y redes sociales en la percepción de los destinos.

Artículos relacionados

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
  • Climate Change, Supply Chain Management and Enterprise Adaptation
    Costas P. Pappis / Costas PPappis
    Mounting scientific evidence shows that Earth’s climate is dramatically changing due to the greenhouse emissions caused by human activities, notably by burning fossil fuels for energy production and transport. Climate Change, Supply Chain Management and Enterprise Adaptation: Implications of Global Warming on the Economy aims to provide one among many diverse responses to a gro...
  • # BUSINESS SAVVY PM tweet Book01
    Cinda Voegtli
    Does your job require you to manage projects? If yes, wouldn’t you like to be described as a project manager who is a successful, influential and respected leader of important efforts in the organization? Now if that already sounds like you, great! But if not, what you need to get there is known as ’business savvy.’Business savvy does not mean a bagful of academic credentials, ...
    Disponible

    22,55 €

  • Advanced Topics in Global Information Management Volume 2
    Felix Tan
    ...
  • Managing Business with SAP
    Linda Lau
    ...
  • Advances in Electronic Business, Volume I
    ...

Otros libros del autor

  • Kausale und strategische Modelle im Tourismusdestinationsmarketing
    Ernesto Cantillo / Weimar Ardila / Winston Fontalvo
    Das Buch 'Causal and Strategic Models in Tourism Destination Marketing: Case Studies for the Colombian Caribbean' (Kausale und strategische Modelle im Tourismusdestinationsmarketing: Fallstudien für die kolumbianische Karibik) untersucht innovative Strategien und Analysemethoden, die auf den Tourismussektor angewandt werden, mit besonderem Schwerpunkt auf der kolumbianischen Ka...
    Disponible

    72,22 €

  • Causal and Strategic Models in Marketing of Tourism Destinations
    Ernesto Cantillo / Weimar Ardila / Winston Fontalvo
    The book 'Causal and Strategic Models in Tourism Destination Marketing: Case Studies for the Colombian Caribbean' explores innovative strategies and analytical methods applied to the tourism sector, with special emphasis on the Colombian Caribbean region. Throughout its chapters, the authors present research and analysis focused on the design of digital marketing platforms, the...
    Disponible

    72,24 €

  • Modèles causaux et stratégiques dans le marketing des destinations touristiques
    Ernesto Cantillo / Weimar Ardila / Winston Fontalvo
    Le livre 'Causal and Strategic Models in Tourism Destination Marketing : Case Studies for the Colombian Caribbean' explore les stratégies innovantes et les méthodes analytiques appliquées au secteur du tourisme, avec un accent particulier sur la région des Caraïbes colombiennes. Au fil des chapitres, les auteurs présentent des recherches et des analyses axées sur la conception ...
    Disponible

    72,24 €

  • Modelli causali e strategici nel marketing delle destinazioni turistiche
    Ernesto Cantillo / Weimar Ardila / Winston Fontalvo
    Il libro 'Causal and Strategic Models in Tourism Destination Marketing: Case Studies for the Colombian Caribbean' (Modelli causali e strategici nel marketing delle destinazioni turistiche: casi di studio per i Caraibi colombiani) esplora strategie innovative e metodi analitici applicati al settore turistico, con particolare attenzione alla regione dei Caraibi colombiani. Nel co...
    Disponible

    72,24 €

  • Modelos Causais e Estratégicos no Marketing de Destinos Turísticos
    Ernesto Cantillo / Weimar Ardila / Winston Fontalvo
    O livro 'Causal and Strategic Models in Tourism Destination Marketing: Case Studies for the Colombian Caribbean' explora estratégias inovadoras e métodos analíticos aplicados ao sector do turismo, com especial ênfase na região das Caraíbas colombianas. Ao longo dos seus capítulos, os autores apresentam investigações e análises centradas na conceção de plataformas de marketing d...
    Disponible

    72,24 €