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Mobile Opportunities and Applications for E-Service Innovations

Mobile Opportunities and Applications for E-Service Innovations

Mobile Opportunities and Applications for E-Service Innovations

Ada Scupola

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Editorial:
IGI Global
Año de edición:
2012
Materia
Redes y comunicaciones informáticas
ISBN:
9781466626546
Páginas:
104

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Sobre IBD

Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services. Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business -to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.

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Otros libros del autor

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    After the first wave of e-commerce and e-business implementations, we are witnessing an e-services paradigm shift in the way businesses, governments and consumers are using Internet-based technologies and mobile communications to innovate and produce new products and services. Cases on Managing E-Services presents a wide range of real-life case studies in e-services in fields s...