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Millennials, Generation Z and the Future of Tourism

Millennials, Generation Z and the Future of Tourism

Elisabetta Ruspini / Fabio Corbisiero / Salvatore Monaco

159,22 €
IVA incluido
Consulta disponibilidad
Editorial:
Channel View Publications
Año de edición:
2022
Materia
Prospectiva social, futurología
ISBN:
9781845417611

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Sobre IBD

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

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