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Mikrogeographische Marktsegmentierung in öffentlichen Betrieben und Verwaltungen

Mikrogeographische Marktsegmentierung in öffentlichen Betrieben und Verwaltungen

Berit Sandberg

77,42 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1994
Materia
Economía
ISBN:
9783409131797
77,42 €
IVA incluido
Disponible

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Sobre IBD

Der Marketing-Gedanke wird zunehmend auch für öffentliche Betriebe und Verwaltungen diskutiert. Berit Sandberg zeigt die Determinanten für Segmentierungsstrategien bei öffentlichen Betrieben und Verwaltungen auf und untersucht,wie diese die mikrogeographische Marktsegmentierung nutzen können.

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