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Metaphor and Persuasion in Strategic Communication

Metaphor and Persuasion in Strategic Communication

Federica Ferrari

267,86 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Estudios de comunicación
ISBN:
9781138732414

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This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

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Otros libros del autor

  • Metaphor and Persuasion in Strategic Communication
    Federica Ferrari
    This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. ...
    Disponible

    85,25 €