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Membership Marketing in the Digital Age

Membership Marketing in the Digital Age

Membership Marketing in the Digital Age

Dana S. Hines / Dana SHines / Patricia Rich / Rosie Siemer

135,18 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2015
Materia
Biblioteca, archivo y gestión de la información
ISBN:
9781442259805

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Sobre IBD

Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

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Otros libros del autor

  • Membership Marketing in the Digital Age
    Dana S. Hines / Dana SHines / Patricia Rich / Rosie Siemer
    Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager’s reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketin...
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