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Meinungspflege als Beruf

Meinungspflege als Beruf

Heinz-Georg Tebrake

53,86 €
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Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Estudios de comunicación
ISBN:
9783658249267
53,86 €
IVA incluido
Disponible

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Sobre IBD

Heinz-Georg Tebrake rekonstruiert ein „historisches Bild' der Grundlagen und der Entstehung des Berufsfeldes der externen PR-Beratung in der Bundesrepublik zwischen den Jahren 1945 und 1974. Er analysiert Ausprägung, Verlauf und Umfang der Professionalisierung und bestimmt ihre maßgeblichen Faktoren auch in Abgrenzung zum gesamten PR-Berufsfeld und zu benachbarten Kommunikationsberufen.

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