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Medienrechtsbewertung

Medienrechtsbewertung

Gerrit Brösel

84,86 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Gestión y técnicas de gestión
ISBN:
9783824476923
84,86 €
IVA incluido
Disponible

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Sobre IBD

Gerrit Brösel entwickelt ein theoretisch fundiertes praxistaugliches Konzept zur Bewertung audiovisueller Medienrechte als Entscheidungshilfe für die Fernsehveranstalter des dualen Rundfunksystems. Hierzu überträgt er die Erkenntnisse und das Instrumentarium der modernen funktionalen Unternehmungsbewertungstheorie auf die Medienrechtsbewertung.

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