Medienrealitat Und Rezipientenhandeln

Medienrealitat Und Rezipientenhandeln

Helmut Scherer

59,48 €
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Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Gestión y técnicas de gestión
ISBN:
9783824442263
59,48 €
IVA incluido
Disponible

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Basis für das Handeln von Menschen sind Vorstellungen von der Realität, die in einem aktiven Prozeß in der Auseinandersetzung mit der sozialen Umwelt und den Massenmedien gewonnen werden. Helmut Scherer untersucht diesen Prozeß am Beispiel der Volkszählung 1987.

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Otros libros del autor

  • Massenmedien, Meinungsklima und Einstellung
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    Die Frage nach den Wirkungsmöglichkeiten der Massenmedien besitzt von jeher einen großen Stellenwert in der wissenschaftlichen Auseinandersetzung mit den Mas­ ssenkommunikationsmitteln.1 'The entire study of mass communication is based on the premise that there are effects from the 2 media, ( ... ).' Nach McQuail gibt es dabei drei Phasen, die sich vo...
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