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Medienökonomie

Medienökonomie

Jürgen Heinrich

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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Estudios de comunicación
ISBN:
9783531176192
53,41 €
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Sobre IBD

Das in zwei Bänden erschienene Standardwerk bietet eine umfassende, ökonomisch fundierte Darstellung der Strukturen und Problembereiche der aktuellen Massenmedien. Band 1 stellt das Mediensystem insgesamt dar, analysiert die Grundprobleme der Medienwirtschaft und bietet eine mikro- und makroökonomische Darstellung der Printmedien Zeitung, Zeitschrift und Anzeigenblatt.

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