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Media Relations and the Modern First Lady

Media Relations and the Modern First Lady

 

58,74 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2022
Materia
Estudios de comunicación
ISBN:
9781793611260
58,74 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.

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