Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book focuses on the field of mediamanagement and economics, examining itsdiverse, international, historical and everchangingenvironment. The book includesresearch and examples that reflect thecurrent state of the industry, covering topicssuch as convergence, new media, andinternational aspects and their impact onleadership and planning. The book notesthat most media management research focuses on global, European,and American markets but also highlights the increasing interest inthis discipline. However, the book points out that there has notbeen enough research on the competencies of media managers,such as their leadership, motivation, decision making, planning,and ethical standards. The book provides theoretical chapters,methodological insights, and qualitative case studies ofcontemporary practices, making it essential reading for studentsand practitioners involved in media management globally.