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Measurement of Media Reputation

Measurement of Media Reputation

The Measurement of Media Reputation

Xiaoqun Zhang

115,62 €
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Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2019
Materia
Estudios de comunicación
ISBN:
9781498572996

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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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