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Mastering Strategic Management

Mastering Strategic Management

Tim Hannagan

60,33 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2001
Materia
Gestión y técnicas de gestión
ISBN:
9780333927465
60,33 €
IVA incluido
Disponible

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Sobre IBD

This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems.

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