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Massenkommunikation

Massenkommunikation

 

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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Estudios de comunicación
ISBN:
9783531129143
84,29 €
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  • Librería Samer Atenea
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Sobre IBD

Internet, kommerzielle Online-Dienste und eine Vielzahl von Anwendungen für immer kleinere Zielgruppen - was ist heute eigentlich noch Massenkommunikation? Der Begriff in der Konkretisierung von Gerhard Maletzke hat Forschung und Lehre im Fach Kommunikationswissenschaft geprägt. Das Buch zieht Bilanz und fragt nach dem Erkenntnisstand zu diesen Fragen in den Bereichen Theorie und Forschung, Politik und Recht, Psychologie und Pädagogik. Autoren aus Wissenschaft, Medienpolitik und -praxis diskutieren den 'state of the art' zu zentralen Fragen. Massenkommunikation - quo vadis?

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