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Marktorientiertes Zielkostenmanagement Fur Rundfunkanstalten

Marktorientiertes Zielkostenmanagement Fur Rundfunkanstalten

Thilo Kastrup

72,68 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Gestión y técnicas de gestión
ISBN:
9783824404568
72,68 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Der Autor untersucht, wie Rundfunkanstalten durch ein marktorientiertes Zielkostenmanagement (Target Costing) einen höheren Einfluss auf die Kostenstruktur von Fernsehprogrammen nehmen können.

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