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Marktorientierte Konzeption der Produktqualität

Marktorientierte Konzeption der Produktqualität

Stefan Fillip

59,99 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Economía
ISBN:
9783824465392
59,99 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Der Erfolg eines neuen Produktes hängt maßgeblich davon ab, wie gut es die Bedürfnisse der Konsumenten befriedigt. Stefan Fillip stellt ein Modell vor, wie die Produktqualität entsprechend konzipiert werden kann. Zudem wird aufgezeigt, wie Konsumentenbedürfnisse ermittelt werden können.

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