Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Gestión: liderazgo y motivación > Marketingorientierung Und Unternehmenserfolg
Marketingorientierung Und Unternehmenserfolg

Marketingorientierung Und Unternehmenserfolg

Martina Botschen

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Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Gestión: liderazgo y motivación
ISBN:
9783824404322
73,00 €
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Sobre IBD

Die Autorin erläutert den Zusammenhang zwischen Marketingorientierung und Unternehmenserfolg und entwickelt ein psychometrisches Messinstrument, das Einstellungen und Intentionen ermittelt.

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