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Marketing without Advertising

Marketing without Advertising

Emilio Morales / Joseph L. Scarpaci / Joseph Scarpaci

328,88 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Historia de la economía
ISBN:
9780415896986

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Sobre IBD

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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