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Marketing the Museum

Marketing the Museum

Fiona Mclean

84,20 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1996
Materia
Arqueología
ISBN:
9780415152938
84,20 €
IVA incluido
Disponible

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The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

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Otros libros del autor

  • Marketing the Museum
    Fiona Mclean
    The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world. ...