Marketing the Arts

Marketing the Arts

Anthony Rhine

120,40 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2020
ISBN:
9781538128947

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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

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    Anthony Rhine
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