Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Gestión: liderazgo y motivación > Marketing-Related Motives in Mergers & Acquisitions
Marketing-Related Motives in Mergers & Acquisitions

Marketing-Related Motives in Mergers & Acquisitions

Denise Dahlhoff

66,68 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Gestión: liderazgo y motivación
ISBN:
9783824476695
66,68 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.

Artículos relacionados

  • Mean Men
    Mark Lipton
    Winner of the 2018 Axiom Award for Business CommentaryThe troubling psychology behind some of America’s most famous menSteve Jobs, Dov Charney, Lance Armstrong, Donald Trump. Each one has reached the pinnacle of American success. Is it because they were ambitious visionaries and talented entrepreneurs? Most Americans would say yes to both. But what else do they have in common?T...
    Disponible

    12,12 €

  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • Responsible Management of Information Systems
    Bernd Carsten Stahl
    ...
  • Outsourcing and Offshoring of Professional Services
    Amar Gupta
    A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring of Professional Services: Business Optimization in a Gl...
  • Computer-Mediated Relationships and Trust
    Linda L. Brennan / Linda LBrennan / Victoria E. Johnson / Victoria EJohnson
    ...
  • Cases on Online Discussion and Interaction
    Discussion, whether in online or face-to-face environments, is central to attaining and disseminating information. Cases on Online Discussion and Interaction: Experiences and Outcomes contains examples of online discussions in a variety of contexts and for a variety of purposes, allowing readers to understand what is likely to facilitate discussion online, what is likely to enc...