MARKETING, REDES SOCIAIS E CONSUMO

MARKETING, REDES SOCIAIS E CONSUMO

Danilly H. L. Carvalho / Jannine P. Oliveira / Rebeca F. Figueira

54,32 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786206761013
54,32 €
IVA incluido
Disponible

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Sobre IBD

O consumo por meio de plataformas on-line vem crescendo a cada ano no mundo inteiro. Realizar uma compra utilizando um smartphone, uma rede social e um meio de pagamento digital já é realidade para milhares de pessoas. Neste sentido, é importante que os empreendedores entendam quais as principais estratégias aplicadas às redes sociais são mais eficientes para auxiliar no aumento das vendas e na satisfação das necessidades dos consumidores. Pensando nisto, este livro destaca a teoria sobre Marketing Digital; hábitos de consumo on-line e as principais estratégias aplicadas na Rede Social Instagram.

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