Marketing Places and Spaces

Marketing Places and Spaces

 

233,56 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2015
ISBN:
9781784419400

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Artículos relacionados

  • Educational Strategies for the Next Generation Leaders in Hotel Management
    Jiuguang Feng / Sacha Stocklin / Wei Wang
    As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies f...
  • Andros Island, Travel Guide, and Environmental Information
    Thomson Michael
    Andros Island, Travel Guide and Environmental Information. History, Vacation, Holiday, Environment. Andros, the second-largest island of the Cyclades, has a long and proud seafaring tradition and, conversely, is a walker’s paradise. Its wild mountains are cleaved by fecund valleys with bubbling streams and ancient stone mills. A lush island, springs tend to be a feature of each...
    Disponible

    25,34 €

  • Seguridad en Centros Comerciales
    ICB Editores
    En el presente manual trataremos de definir una serie de conceptos fundamentales para la posterior comprensión del fenómeno de la seguridad en las grandes superficies. Así veremos en qué consiste la seguridad en sí misma y como esta se puede observar desde diferentes aspectos todos ellos fundamentales para la comprensión de este complejo fenómeno. La comprensión del riesgo y de...
    Disponible

    23,00 €

  • Improved Forecast Accuracy in Airline Revenue Management by Unconstraining Demand Estimates from Cen
    Richard H. Zeni / Richard HZeni
    Accurate forecasts are crucial to a revenue management system. Poor estimates of demand lead to inadequate inventory controls and sub-optimal revenue performance. Forecasting for airline revenue management systems is inherently difficult. Competitive actions, seasonal factors, the economic environment, and constant fare changes are a few of the hurdles that must be overcome....
    Disponible

    32,82 €

  • The Art of Hosting
    Gerard A. Pollion / Gerard APollion
    Whether you’re new to the business or you’ve been a server for years, The Art of Hosting will give you the tools you need to walk, talk and act like a seasoned pro.Filled with insider tips and info, this book will show you in clear, concise and easy-to-understand terms how to be an outstanding server in even the finest restaurants-and get the biggest tips!Includes sections on T...
    Disponible

    25,31 €

  • Maui Island Travel and Tourism
    Pearce Charles
    Maui island Travel and Tourism. Vacation, Holiday, Environmental Information. When it comes to outdoor recreation, Maui wins best in show. Just look at that zipliner launching into a canopy of green. Or the mountain biker hurtling past eucalyptus and pine. Hikers have it darn good too, with trails winding through lava flows and bamboo forests. Along the coast, surfers barrel th...
    Disponible

    25,00 €