Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Marketing of Financial Services
Marketing of Financial Services

Marketing of Financial Services

Surayya Teki

88,89 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2014
Materia
Gestión y técnicas de gestión
ISBN:
9783659474460
88,89 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This research study had been conceived taking heed at swift metamorphosis that have been taking in Indian economy and financial system. Especially since 1991 Indian economy has undergone a sea change in its structure, policy and regulation, due to liberalization, globalization, de-protection, divestment etc. Markets for various products and services are no exception this. And that provoked a thought to apply marketing wisdom into the financial service sector which is an integrated part of the whole economy. The present study titled as 'Marketing of Merchant Banking, Factoring, Lease Financing, and Venture capital as financial services, with special reference to selected financial institutions in Bombay', mainly segmented into three parts, 1st part includes study notes about Indian financial system, in which all selected four financial services, viz factoring, venture capital , merchant banking and lease financing sub-sets, marketing of services in general and financial services in particular and research methodology. 2nd part consists of profiles, definition all relevant concepts & aspects, market trends, marketing problems, marketing opportunities and strategies.

Artículos relacionados

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
  • Climate Change, Supply Chain Management and Enterprise Adaptation
    Costas P. Pappis / Costas PPappis
    Mounting scientific evidence shows that Earth’s climate is dramatically changing due to the greenhouse emissions caused by human activities, notably by burning fossil fuels for energy production and transport. Climate Change, Supply Chain Management and Enterprise Adaptation: Implications of Global Warming on the Economy aims to provide one among many diverse responses to a gro...
  • # BUSINESS SAVVY PM tweet Book01
    Cinda Voegtli
    Does your job require you to manage projects? If yes, wouldn’t you like to be described as a project manager who is a successful, influential and respected leader of important efforts in the organization? Now if that already sounds like you, great! But if not, what you need to get there is known as ’business savvy.’Business savvy does not mean a bagful of academic credentials, ...
    Disponible

    22,55 €

  • Advanced Topics in Global Information Management Volume 2
    Felix Tan
    ...
  • Managing Business with SAP
    Linda Lau
    ...
  • Advances in Electronic Business, Volume I
    ...