Marketing Management

Marketing Management

Samson Lobo

38,73 €
IVA incluido
Consulta disponibilidad
Editorial:
Repro India Limited
Año de edición:
2023
ISBN:
9788196120498

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  • Librería Samer Atenea
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Sobre IBD

The book is focused on the intersection ofinnovation, creativity, and marketingmanagement. It presents the latest researchon these topics, and is unique in that itbrings together the perspectives of bothinnovation and creativity scholars. Thebook aims to provide insights and strategiesfor effectively applying innovation andcreativity concepts to marketing management. It is a valuable resourcefor anyone interested in staying up-to-date with the latestdevelopments in these fields.

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