MARKETING INTERNACIONAL

MARKETING INTERNACIONAL

YHAZMÍN LORENA PACHECO PACHECO

120,81 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209403255
120,81 €
IVA incluido
Disponible

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Sobre IBD

O marketing internacional sofreu uma transformação radical nas últimas décadas, impulsionado pela ascensão da digitalização, pelo acesso massivo à informação e pela crescente interconexão dos mercados globais. Num mundo cada vez mais interdependente, as marcas enfrentam o desafio de se adaptarem às novas tecnologias e, ao mesmo tempo, de se ligarem a audiências diversificadas e dispersas geograficamente. Este ambiente globalizado obrigou as empresas a reconsiderar as suas estratégias tradicionais, a procurar novas formas de interação com os consumidores e a serem mais ágeis perante as tendências em mudança. Os temas atuais e de alto impacto no marketing internacional não só refletem esta evolução, mas também delineiam o caminho que as empresas devem seguir para permanecerem competitivas no século XXI.

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