Marketing in Football Business

Marketing in Football Business

Khoshtaria Tornike

61,68 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2015
ISBN:
9783659688157
61,68 €
IVA incluido
Disponible

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Sobre IBD

The aim of this work is to investigate the importance of marketing in the football business. In order to accomplish the task the study mainly concentrated its research efforts on customers (fans), to find out whether or not customers are satisfied, and whether they would therefore stay loyal to their clubs for a long time. Additionally, the paper is concerned with the product life cycle of football and the role of marketing in its extension.

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