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Marketing in a Competitive Economy

Marketing in a Competitive Economy

Leslie W. Rodger

167,90 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9781041155157

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Sobre IBD

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.

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